What are the TOP 5 BENEFITS of WhatsApp Business API?
- One of the most popular messaging platforms worldwide. With its end-to-end encryption, its ability to be used over Wi-Fi and being a free platform, it clearly has many benefits.
- A platform in which they can communicate with their friends, family and coworkers amongst others to share their daily thoughts. They use this to send messages, pictures, videos, songs, documents – the list goes on! As of June 2023, WhatsApp had 2.78 billion global users. This was a substantial 12% increase from the previous year.
- Understandably, businesses can greatly benefit from acknowledging this and using this platform to engage with their clientele. Luckily, WhatsApp Business API allows this to happen!
What is WhatsApp Business API?
API stands for Application Processing Interface. This was launched by META in 2018. To summarise, businesses can integrate WhatsApp messaging directly into software such as Konversable, allowing them to send and receive unlimited messages on a global scale. This bridges the gap. It allows businesses to safely and securely message their customers who are already on a platform that they trust and that they know is reliable.
What are the TOP 5 BENEFITS of WhatsApp Business API?
CONVENIENCE
- WhatsApp comes preinstalled on many smartphones worldwide which makes it incredibly convenient for people to utilise. In fact, the average amount of messages sent per day on WhatsApp is 60 billion!
- WhatsApp Business API can be more effective than SMS, emails and phone calls! In this day and age, people are less and less likely to communicate on channels that are not right at their fingertips. SMS and email are not likely to get much consumer engagement anymore.
- Businesses that are ahead of the game understand this and so they are homing in on channels that are used by consumers (WhatsApp). According to studies, it has been found that over 50% of consumers would rather message Customer Service as opposed to speaking on the phone.
BUSINESS AND STATISTICS
- Reliable delivery information - businesses can see when messages have been delivered and read, allowing them to monitor success. WhatsApp has a 98% message open rate & 45-60% click-through rate.
- More engagement - businesses can be more personal with more in-depth and creative conversations as they can include photos, videos, slideshows, audio, appointment reminders, shipping alerts, product demo videos, customer surveys and lots more!
- Template messaging with pre-approved message templates - messages can also have button features and quick replies. This allows you to drive 3x more sales than email and SMS.
- Feedback can be conducted effortlessly.
- User Management – businesses can easily add/remove and update their users who can opt-in/out, supporting their preferences.
- Seamless integration with businesses' current CRM systems as well as integration with AI and chatbots which helps automate routine tasks.
GLOBAL ENGAGEMENT
- WhatsApp is used in over 190 countries and supports many languages. In over 104 countries, WhatsApp is the number one messaging app.
- In less than 10 years, WhatsApp has become the most popular app for personal and business conversations. Businesses that are venturing into global territory should be considering utilising WhatsApp Business API.
- Broadcasting is available where hundreds or thousands of messages can be sent to users globally with business updates and offers – new marketing potential can be unleashed!
- The API is designed to handle high volumes of messages so this can be suitable for any business.
BETTER RELATIONSHIPS
- 70% of people buy from brands that they TRUST. 67% of customers buy from brands providing quality customer support. Businesses know that a good relationship with their customers goes a long way. When a customer thinks that they can trust you, they will not only go with you but stay with you and they will refer you to friends and family. Trust is key!
- With the business profile that’s created, it enables the verified business to message the customer building that instant trust. The customer can rest assured that the company messaging them is trustworthy. With the business account - social media links, email, website URLs and more can be included.
- This is advantageous over SMS, for example, since it is the business profile over a phone number that the customer sees – evoking trust over fear.
GDPR COMPLIANT
- GDPR stands for General Data Protection Regulation – a regulatory framework introduced by the European Union in 2018. The aim of this is to enable people to have more control over their personal data and ensure companies have the highest standards of data protection.
- Businesses operating within the EU or dealing with EU citizens’ data must comply with GDPR.
- 87% of the public will not engage with businesses for fear of security concerns. This demonstrates how vital security is to businesses and how seriously it should be taken, and WhatsApp Business API has this covered.
- Businesses can get the customer's consent prior to initiating the conversation. Also, a privacy policy can be included in a link which would give transparency. Customers have access rights to their data as well as erasure rights meaning they can view and/or delete their data stored by the business.
Why Use Konversable With Whatsapp API?
At Konversable we have a raft of clients across numerous industries using WhatsApp securely daily. Use cases include customer care, marketing and more.
Our friendly UK-based team help guide you through the WhatsApp setup process and ensures you are good to go from day 1.
Our solution supports both automation if you wish to utilise this with WhatsApp or a more classic human-to-human based experience at scale (for example if you employ many staff).
All conversations are stored and managed from our easy-to-use Customer Management Dashboard. Full training can be provided on this if necessary.
WhatsApp Broadcasting allows you to send outbound WhatsApp messages at scale, for example in marketing campaigns.
Finally, our WhatsApp Webhooks feature allows you to trigger WhatsApp messages to your customers off the back of things like a web form enquiry or CRM action.
Please reach out if you would like to know more! Call us on 0141 488 0055, email hello@konversable.com or chat to us on WhatsApp!
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