Here’s how:

• Because chatbots are interactive, users are more engaged and likely to remember their experience much longer than just simply looking at an ad.
• This means you can do things like quizzes and games within the bot that can be fun and memorable.
• A Facebook Messenger bot can pull in user data such that a user can be greeted by first name, again increasing engagement. Use of emojis and rich content such as images or video can further add to the experience.
• Delayed bot responses allow you to automatically re-target your visitors with a follow up message at the time of your choosing, increasing dwell time on your brand activities.
• Building up a Messenger subscriber list as people use your bot allows you to re-target them with valuable content, with 80%+ open rates, FAR higher than that of email.
• Link Facebook Ads to your bot, allowing you to reach your target audience with your specific brand message.
• Gain valuable insight into how your prospects and customers interact with your chatbot, helping you to tailor your future strategy.